How our analytics process works
We use a combination of industry standards and custom methodologies to fairly evaluate advertising effectiveness and provide clear, transparent reporting throughout our engagement.
Our analytics team
Meet the people who ensure objective, practical analysis.
Amelia Grant
Senior Analyst
Core skills
Amelia ensures every report is factual and tailored. Her strength lies in turning complex data into straightforward recommendations.
James Wu
Analytics Lead
Specialties
James oversees methodology and reporting standards, making sure all insights are neutrally presented and reliable.
Priya Patel
Client Liaison
Expertise
Priya coordinates client requests and ensures communication remains clear and expectations are always set correctly.
Thomas Allen
Reporting Specialist
Expertise
Thomas offers experience across numerous campaign types, keeping reporting consistent with compliance and regulatory needs.
Advertising evaluation, step by step
Our process starts with a detailed understanding of your campaign objectives, followed by rigorous data collection, analysis, and reporting. Each step is designed to ensure transparency, reliability, and actionable outcomes for your advertising efforts.
Determine campaign objectives
Gather performance data sources
Analyse and interpret key indicators
Report findings and clarify outcomes
Review recommendations together
Comparing our process
What sets our analytics apart from others?
We focus on neutrality, clarity, and actionable feedback unsupported by sales pitches.
clyvarnova analytics approach
Objective evaluation, transparent feedback, client-focused support.
Typical reporting service
Standard data with limited personalisation and generic insights.
Clarity of metrics
How clearly results are communicated on each platform.
Personalisation
Degree of customisation in analytics delivery.
Neutral assessment
Objectivity and transparency in reporting.
Support offered
Ongoing guidance and access to specialists.